Privacy Policy

Privacy Notice

Your privacy and the law

Acoufelt Ltd (“we”, “us”, “our”) with company number 13372344 and registered office at New Kings Court Tollgate, Chandler’s Ford, Eastleigh, Hampshire, United Kingdom, SO53 3LG is the controller in respect of personal information used in connection with providing our products and services and other activities described in this privacy notice.

We are committed to ensuring that the privacy of your personal data is respected and maintained at all times.

Please read this privacy notice carefully as it outlines how and why we collect, hold, use and disclose your personal data. It also sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us and includes important information about your legal rights.

These words when used in this privacy notice have the following specific meanings:

personal data means information or an opinion about an identified individual or an individual who is reasonably identifiable:

(a) whether the information or opinion is true or not; and

(b) whether the information or opinion is recorded in a material form or not,

and personal information includes sensitive information.

special category data means information or an opinion about your racial or ethnic origin, political opinions, religious beliefs or affiliations, philosophical beliefs, membership of a trade union, sexual orientation or practices, health information, genetic or biometric data.

You or your means wholesale and retail customers, service providers, contractors, job applicants and any other individuals who we come into contact with.

What types of personal data do we collect?

We generally collect and hold:	Your name, postal and email address, telephone and fax number, billing and account details, purchase history, information obtained from any form which we may ask you to complete (whether electronic or paper-based), and other information we consider necessary to provide our goods or services to you.
If you are applying for a job or contract with us, or we are considering your placement with us, we may also collect and hold:	Your previous employment history, national insurance number, next of kin, skills or competency information, documentary proof of your right to work in the UK, criminal offence data driver’s licence, bank account, superannuation details and special category data such as your membership in any trade or professional association.
Directly from you.	For example, via forms you complete for us, orders you place with us and through your interactions with us and our staff, such as via our website, over the phone, via email or in person.
From our service providers and contractors.	For example, from our IT service providers, marketing agencies and other personnel who assist us or who provide goods or services to you on our behalf.
From other people involved in your business.	For example, from your business partner or a co-director of your company in connection with an order being placed with us.
From other people relevant to your relationship with us.	For example, from:- trade contacts or trade references you have provided to us, if we are considering trading with you. your current or past employer (with your prior consent), if you are applying for a job with us. your recruitment agency, if you have been referred to us by that recruitment agency.

How do we collect and hold your personal data?

We generally obtain personal data about you by collecting it:

We will not collect your special category data without first obtaining your consent. Where we process special category data, we will explain this to you and seek your specific consent and agreement to allow us to use it.

We hold your personal data in various ways, including in paper and electronic form. We take reasonable steps to protect your personal data from misuse, loss, unauthorised access, modification and disclosure including through implementation of password protected digital storage solutions as well as keeping paper forms in secure filing systems.

For what purposes do we use personal data?

Unless you consent otherwise or where we are otherwise permitted to do so by law, personal data will only be used for the purposes for which it was provided or for a purpose related.

We rely on lawful bases to process your personal data. Typically, the lawful basis replied upon by us to process your personal data will be legitimate interests or performance of a contract. However, please note that we may process your personal data under more than one lawful ground depending on the specific purpose for which we are using your information. We have set out below a description of all the ways in which we expect to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate:

Generally, we will use your personal data:	Lawful basis for processing, including basis of legitimate interest:
To provide you with requested goods or services (including contacting you and our delivery agents or installers to make delivery, installation or payment arrangements, issue reminders or arrange returns).	In anticipation of entering into a contract with you for our products and / or services and to manage that contract, and for our legitimate business interests in supporting our relationship with you.
For our internal management purposes to manage our relationship with you, verify your identity and to manage the payment and recovery of amounts payable to us by you.	In anticipation of entering into a contract with you for our products and services and to manage that contract.
To enable us to conduct our business generally, such as notifying our freight and shipping contractors, our installers or our insurers, undertaking quality assurance, internal teaching and data processing and handling.	In anticipation of entering into a contract with you for our products and / or services and to manage that contract, and for our legitimate business interests in supporting our relationship with you.
To tell you about our products or services that might better service your business or personal requirements or other opportunities in which you may be interested.	In anticipation of entering into a contract with you for our products or services, and our legitimate business interests in promoting our products and services, and supporting our relationship with you.
To address and answer any enquiries or questions that you might have	To manage our contract or relationship with you and for our legitimate business interests in supporting the development and promotion of our products and services.
To protect or defend our legal position and comply with our regulatory and legal obligations.	To manage our contract or relationship with you, for our legitimate business interests in supporting the development and promotion of our products and services and to comply with our legal and regulatory obligations.
To customise your experience when using our website, products and services.	Necessary for our legitimate interests (to define types of users for our services or products, to keep our website updated and relevant, to develop our offerings and to inform our marketing strategy)
To improve and manage our business, products and services	In anticipation of entering into a contract with you for our products and / or services and to manage that contract, and for our legitimate business interests in supporting our relationship with you and promoting our products and / or services.
To process employment applications	For our legitimate business interests in supporting our relationship with you and assessing your eligibility or suitability for a job or contract with us.

Who will we disclose your personal data to?

Generally, we may disclose your personal data:

to any person you consent to receiving such information (e.g. when you place an order with us, you consent to us providing your name and delivery address to our delivery contractors to enable delivery).
to our staff and management (e.g. for business decision, data processing, marketing and administrative purposes).
to our service providers, advisors (including legal and
professional advisors) and contractors who assist us in operating our business (e.g. IT service providers) or who assist us in providing products or services to you (e.g. our freight and shipping contractors or insurers).
to any person we are required or authorised by law to disclose your personal data.
To our CRM and marketing tool providers.
To our payment processors.

If you are applying for a job or contract with us, we may also disclose your personal data:

to any professional or personal reference(s) you provide in connection with your job or contract application.
to our insurers for our own professional insurance purposes.

We may transfer and store your data at a location outside the UK or the EEA, and your personal data may be processed by our staff operating outside the UK and EEA, including the United States of America, Canada, New Zealand and Australia. Staff located in these countries may be engaged in, among other things, the provisions of supporting sales services. When transferring your data outside the UK or EEA, we will ensure a similar degree of protection is afforded to your data whether it may be transferred by:

· only transferring your personal data to countries which have been deemed to provide an adequate level of protection for personal data by the Secretary of State; or

· where your data will be transferred outside of those countries, entering into specific contractual terms which have been approved by the ICO and Secretary of State and which give personal data the same protection as within the UK.

Important information about your legal rights

The data protection law gives you rights that we may have to comply with in addition to this privacy notice. These rights include:

· Right of access to your own data;

· Right to rectification of incorrect records;

· Right to be forgotten in some circumstances;

· Rights to object to or restrict processing in some circumstances;

· Right to be informed about what data we use and how; and

· Right to withdraw consent in some circumstances

We may have discretion about how to comply with your rights. Please contact us on at the contact details provided at the end of this privacy notice if you have any questions or concerns about your data or to ask about these rights.

If you are not happy with the way that we manage your personal data, please contact us, or you can contact the Information Commissioner’s office – www.ico.org.uk.

Cookies

Our website uses cookies to distinguish you from other users of our website. A cookie is a data file that a website transfers to your hard drive. This enables the website to track the pages you have visited, and to help us to provide you with a good experience when you browse our website. A cookie only contains information you supply. It cannot read data on your hard drive. You can set your browser to refuse cookies, or you can choose whether to accept all or no cookies when you first visit our website. However, please note that some parts of our website may become inaccessible or not function properly, which may mean that you are unable to take full advantage of the features of our website.

Some of the information that are collected by the cookies on our website may include personal data, even though this is partly anonymised, and may be used to identify your device across other websites to promote our products and services.

We use the following cookies on our website:

· Strictly necessary cookies. These are cookies that are required for the operation of our website.

· Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it, to analyse and improve its functionality and performance.

· Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.

· Marketing or Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. These cookies are set by the third parties that we work with, and may be used to those companies to build a profile of interests to enable them to show relevant advertising on other websites that you may visit.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below. Please note we use certain third-party cookies over which we have no control:

Cookie Name	Purpose
Strictly Necessary Cookies	Category: Essential Purpose: This cookie is essential for our site to identify trusted web traffic and ensure security. Data Transfer: Data may be sent within the EEA and Australia.
Analytical or Performance Cookies	Category: Non-essential, Statistics/Analytics Purpose: This cookie enables us to distinguish users and generate statistical data on website usage to analyze and improve site performance. Data Transfer: Data may be sent within the EEA and Australia.
Functionality Cookies	Category: Non-essential Purpose: This cookie enables us to customize the website view based on user preferences. Data Transfer: Data may be sent within the EEA and Australia.
Marketing or Targeting Cookies	Category: Non-essential, Marketing Purpose: This cookie may enable us to register and report user actions after viewing or clicking on advertisements to measure ad effectiveness and present targeted ads. Data Transfer: Data may be sent within the EEA and Australia.

Direct marketing

From time to time we may use your personal data to provide you with marketing materials in relation to offers, specials, products and services that we have available which may be of interest to you or your business. Where you are an individual (and not a business contact), we will only contact you by electronic means, such as email, with information about products and services similar to those which we have discussed with you and / or offered to you (at which point you will be or have been offered the opportunity to opt out of such marketing communications). Otherwise, we will ask for your consent to contact you.

Where you are a business contact, then we may contact you to notify you of the services and products we offer and any offers we have available on the basis of our legitimate interest in promoting our services and products.

Whether you are a business or individual contact, if you do not want us to use your data in this way, you may opt out from marketing activities at any time, by following the opt out instructions provided in such marketing communications or by contacting us at the contact details provided below. [We will process your request to be opted-out of marketing within 30 days of receipt.]

How long do we keep information

Personal data is retained by us for as long as necessary to fulfil the purpose for which it is collected. When calculating the appropriate retention period for your data, we consider the nature and sensitivity of the data, the purposes for which we are processing the data, and any applicable statutory retention periods. We review the data that we hold from time to time and will only keep it whilst it remains necessary to complete the purpose for which it was collected. We may retain your personal data for at least [15 years], or a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Accuracy of your personal information

While we will endeavour to ensure that the personal data collected from you is up to date, accurate and complete, we will assume that any personal data provided by you is free from errors and omissions. You may request that we update or vary personal data that we hold about you using the contact details set out below.

Making a complaint

You have the right to make a complaint at any time with a supervisory authority. The supervisory authority in the UK is to the Information Commissioner’s Office (ICO), who may be contracted at the UK regulator for data protection issues (www.ico.org.uk/make-a-complaint/). We would, however, appreciate the opportunity chance to address with your concerns before you approach the ICO so please contact us in the first instance.

If you are based in the EU, you can file a complaint with the supervisory authority in your Member State.

Changes to our privacy notice

We reserve the right to change this notice at any time. The updated privacy notice will be available on our website. This privacy notice was updated in October 2024.

Contact us

If you have any questions about your data or this privacy notice, or if you wish to make a complaint, please write to us at:

Acoufelt Ltd

Level 1, 1 Old Street

London

EC1V 9HL

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